Welcome to La Victoria
Photo: Mabel Jiménez
my name is Laura hernandez,
I am the current owner of the La Victoria SF, along with my partner Danny Gabriner. La Victoria was founded in 1951 and its legacy continues today using traditional pan dulce recipes. We produce pan dulce daily for the community. La Victoria SF heavily relies on serving the community.
We are a bakery that honors culture and heritage. We are one of the top baking stores that make conchas, Rosca de Reyes, and all sorts of traditional bread for the Day of the Dead, “Dia de los Muertos”. We are located in the heart of the Mission district at 3249 24th Street, on the corner at Capp Street. Come by to visit and try some of our delicious bread.
La Victoria Bakery
La Victoria has been making classic pan dulce since 1951. From the iconic concha, to the kids’ favorite grajea, the decadent alfajores, and many more, our breads are made from scratch and by hand. We NOW offer gluten-free and vegan treats! Come visit us at 24th and Capp Street, and enjoy some delicious pan dulce.
Phone
(415) 874 - 9203
Location
3249 24th Street
San Francisco, CA 94110
Hours
Everyday
7am–7pm
““Many people, such as my coworkers, tell me, ‘You’re a hardworking woman, a fighter, I admire you.’ And I tell them that I admire them.””